Friday, May 25, 2012

Pilot Batch: Wheat Beer

This beer has been a hit, let me say.  This beer was brewed as an homage to summer, but exhibits some qualities that set it apart from the mass market wheat beers on the shelves today.

This simple wheat beer is born out of the American style of brewing - there are never enough hops.  The hops add so much orange and lemon aroma and flavor to this beer that you will never need to add a slice of citrus to the rim of your pint glass.   And the hops are balanced by a subtle grainy and bready flavor.  It's a hazy, light colored beer with a big frothy head that reminds me of the surface of the moon.  The lightness and citrus presence make it a fantastic summer beer!


This is a beer that can be enjoyed by anyone, from the macro-beer drinker to the craft beer enthusiast.  It is a beer that a novice should feel comfortable ordering up.  And that's where I need some help... I'm not sure what to call it - does "wheat beer" sound too simple? What would sound good to you?

Let me know what you think it should be called - share on facebook, twitter or via email!

Friday, May 11, 2012

A Really Good Story

So, what makes The Good Beer Company good?

The Good Beer Company vision and mission is to be a socially responsible craft brewery. Proceeds from the sales of beer will be used to enhance the local community.  Why? Because we are part of a mutual symbiosis with our community and consumers.  And we believe it's important to reciprocate support to our community and consumers.  Briefly, we're in the business of betterness. 

Traditionally, the local pub provided sustenance, company and a community gathering place for businesspeople, friends and families to share their experiences. The Good Beer Company takes the social importance of the neighborhood pub to the next level by reinvesting in the community that supports it. It turns craft beer consumers into philanthropists in support of the place where they work, live and play. It’s a business model that is about more than the bottom line - it’s about seeing social, economic and physical progress happen on a local scale.

The Good Beer Company exists because we have a vision of creating a great place - a place that people enjoy, remember and share with their friends and families.  And as we grow, we want to be able to help make Downtown Santa Ana that place.  We are so happy with what the City has preserved over the years and the diverse culture that has blossomed here that we want to be a big part of perpetuating the preservation and enhancement of Downtown Santa Ana.

So, our objective is to make Downtown Santa Ana a place that you want to be.  An authentic place to exist.  It's our community and our source of relationships and experiences.  We want to share the place that we're passionate about with you, your friends, and your family!

Good Beer's face to the world.

Want to know more? Email me at brandon@thegoodbeerco.com